The Legacy Continues
“We are introducing a new wave of Jamaica’s young recording artists to the world”
New York, NY, categorically at the vanguard of the international Reggae Dancehall music and sound system industry for almost four decades, in 2020 King Addies continues its reign as North America’s #1 sound system.
The Brooklyn headquartered, as well as Florida and Jamaica based team of selectors/DJs, music arrangers, writers, musicians, radio personalities, sound killers, crowd rockers, event producers and visionaries have been a common denominator of some of the most historic moments in Dancehall history. They have also collectively produced and spinned one of the most extensive libraries of exclusive dub plates (custom 1 of 1 song recordings), all over the world.
Equally celebratory of their king-ship and also some of the deadliest sound clash weapons in the game, King Addies’ dub plate war chest boasts names like: Anita Baker, Lauryn Hill, Jodeci, Nas, Snoop, Wutang, Ol Dirty Bastard, Wyclef, Supercat, Bounty Killer, Beenie Man, Mavado, Vybz Kartel, Damian Marley, Chronixx, Protoje, and countless other big names across the R&B, Rap, Hip Hop, Afro Beat, Dancehall and Reggae landscape.
Having consistently toured the United States, the Caribbean, South America, Canada, Europe, the UK, Asia and the Middle East annually, their wide-reaching fan base has afforded the juggernauts bookings on major Reggae/world music festivals and live shows alongside the crème de la crème of Reggae, from living legends like Jimmy Cliff to emerging stars currently making their mark in the business, like Lila Ike. However, their most recent brow-raising debut, which came in the midst of NYCs Covid19 pandemic shut down and quarantine, is probably their most game-changing move to date.
In April they announced a dual launch of King Addies Music (artist management group) and new record label Tru Money Musiq (TMM), with the official introduction of brand-new Westmoreland based Dancehall singjay, BabyDall. Her blazing hot ganja anthem, “Weed Alone”, was prereleased in the 420 issue of West Coast and South America based Irie Magazine and then went on to organically burn up the airwaves on NYC’s Hot97FM, NYC’s IrieJam 93.5FM, Miami’s 99 JAMZ FM, Kingston’s Zip 103FM, Portmore’s SunCity 104.9FM, as well as dozens of playlists, web based radio shows, podcasts and mixtapes from DJs across multiple continents—all before it’s official May 15th release. While “Weed Alone” continues to sizzle on Summer 2020’s soundtrack, BabyDall’s grittier second single, “Dark” earned a featured song spot on Apple Music, upon its June 19th release.
As of today, TMM is in talks with 3 brand new artists. Strategically having A&R reps in both Westmoreland, Jamaica (Wynterfresh, son of living legend U-Roy) and NYC (Chrissy of Impulse Nation), the label recently signed ultra-talented Kingston based singer, Jae Summer, who is poised to drop a slew of hard-hitting bangers over the next few months.
With an artist rolodex spanning decades of the world’s most influential music genres, these music luminaries could have literally hit the ground running with a huge project from various top tier artists, and perhaps will still do so at some point. However, it’s commendable to note that they’ve stepped into the record-making lane of the industry to be a bridge between Jamaica’s surplus of undiscovered or unsigned talent and America’s music industry. Much like their long-time approach to dub plate production, their focus was and still is “who’s next”— pushing out the newest artists and hottest songs, to the forefront.
New producer Jordan “Neco Glock” Jumpp, who is also the youngest selector on King Addies, is at the heart of the new venture—heading up production projects alongside their top NY based selector KingPin, and a select few Jamaica-based producers.
When asked what inspired the pivotal move to the recording industry, one of their executives Shinez stated, “King Addies has been successfully producing and featuring our iconic music catalog on stages all over the world for 37 years. Leveraging our influence to introduce a new wave of Jamaica’s young recording artists to the world is what the business needs, and is also the natural next step for our legacy.”