Elite Features

  • June 25, 2022
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Hustlers Never Fold (HNF)

The fashionable brand for go-getters.

iscipline and consistency are personality traits that serve as a great investment to all who possess them. Latoya Wheatly, the owner of Hustlers Never Fold, said that throughout her life, she has managed to obtain all she has today through her constant determination of bettering herself and her outlook on life. Latoya has worked hard and feverishly to build her business into the reputable brand it is today. Through experiences, Latoya observed a great need for a clothing line dedicated to people like herself. Latoya’s clothing designs are created for hard workers who are always on the move and fashionable. Latoya has worked in the clothing industry for 10 years and assisted in the success of over thirty-five other clothing brands, she developed a passion for fashion, design, and business.

Latoya’s urban clothing store did well and brought plenty of business, but creating and designing her brand was her true calling. The famous rapper and activist Nipsey Hussle has inspired Latoya throughout her journey of becoming a business owner and creating her brand. Latoya said she especially fine Nipsey’s quote about believing in yourself encouraging and motivating, “The most important thing, number one, is you got to get rid of doubt…”

Latoya said that it is her personal goal to achieve a level of success that will serve as motivation for others in following their dreams. Originally from the British Virgin Islands, Latoya enjoys sailing and traveling in her spare time. When Latoya is away from work, she also loves to hang out and catch up with friends and loved ones. Even when Latoya is out of the office, she constantly finds herself researching and discovering new ways to improve her brand as well as the lives of others around her.

Hustlers Never Fold LLC has the professional mission of becoming a world-leading designer brand, and Latoya and crew plan to achieve that goal while heavily motivated, and never fold under extreme pressure. Never giving up and self-motivation are what we believe lead to success. No one is going to push you the way you will. Always believe in never giving up. Be a self-motivator because no one else is going to push you. Success doesn’t just find you. Discipline and consistency are the greatest investment when working on yourself—born and bred a hustler? Have you worked hard for what you want? Hustlers Never Fold is for a go-getter like you with a strong motivation. And just like your money, you NEVER FOLD. Supporting the dreams of customers and staff along the way. Being a believer in the power of self-motivation and the importance of never giving up, Latoya took ownership of her success and founded the clothing brand Hustlers Never Fold LLC.

Hustlers Never Fold is a luxury unisex apparel brand dedicated to providing all clients with maximum comfort and excellent style. Work and life itself can be difficult, and Latoya strongly believes that making a stylish choice in clothing should not add to your stress. This brand is for the strong go-getters.



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Hustlers Never Fold (HNF)

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