Elite Features

  • August 16, 2020
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Jamaica Craft

Master of the elite craft of dance.

“I want to position myself and be recognized, not only as a choreographer but as the creative director behind superstars”

Jamaica Craft has taken the art of dance to a whole new level. Considered by many as a creative genius in the world of entertainment, Jamaica Craft has mastered the art of playing multiple roles. She is a choreographer, artist developer, creative director and her most important role, mother. The 35-year-old creative is highly requested in the mainstream market of award shows and has directed pieces for The Grammys, World Music Awards, American Music Awards and BET Awards.

Jamaica Craft was definitely bitten by the dance bug at a very early age. As a teenager, Craft founded a dance troupe called The Trendsetters. This was the beginning of Craft’s quest for global domination. Known as the dance whisperer among her peers, Craft has mastered the art of fusing the dances of her Caribbean roots with modern day Hip Hop and Pop. Craft has been sought after by all the heavy hitters in the music industry. She has done creative development and choreography for A-Listers such as Janet Jackson, Rihanna, Usher, Missy Elliott, Ciara, NE-YO, Justin Bieber, TLC and many more. In every performance, in every body movement she choreographs, you can see her rich culture of Jamaica come alive.

Today, Jamaica Craft is a full-time creative director for R&B singer Ciara, whose known for her epic dance moves and music videos, powered by Craft’s creative genius. Craft is also widely recognized for her work on the hit FOX drama “Empire” as a creative director, responsible for the amazing choreography on the show.

A decade ago Craft had the vision for where she wanted to take her talents, which became a self-fulfilling prophecy. In her Clear Talent Group Biography Craft said, “In the next five years I want to position myself and be recognized, not only as a choreographer but as the creative director behind superstars. I want to be the person who creates the vision for who they are and what makes them POP!” Jamaica Craft’s vision has come to fruition and she has truly mastered the craft of dance.

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Jamaica Craft

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