From Influencer to a Brand
Fashion influencer and author Jovian Markland is encouraging fellow fashionistas to be confident in order to pull off their style. “Confidence is everything in fashion. The moment you make the clothes wear you, instead of you wearing the hell out of those pieces, you’re already lost in the fashion game!”. The social media sensation, more popularly known as Markie Markland, hails from Bull Bay, St. Andrew. Though he migrated to the United States, he remains influential in Jamaica.
Markland added that fashion is an art that can say a thousand words. “I believe in dos, not don’ts! Fashion should be an expression of who you are and what you feel. However, I hate to see when people overdress with designer pieces and think it’s fashion. I love a story behind fashion, and a name brand is not a story; it’s a title,” he shared. Admitting that two of his favorite designers are Olivier Rousteing and Donatella Versace, Markland also has Jamaican fashion personalities whom he admires. “I love CeCile. She sticks to her originality. I’m also a big fan of the late Dexter Pottinger. Bootleg Rockstar is also one of my favorites, in terms of creatives,” he continued.
The influencer has proven exactly how multitalented he is, through the recent release of his first book, Man Clown Days Done: Your Guide to being a Boss Chick. He explained the inspiration behind the project. “My book was inspired by women who are broken and needed a reminder of their worth”. The book is available for purchase on Amazon and Kindle. The author hopes that it will touch the lives of many women globally. “What I hope to achieve is a boost in women’s confidence. I wanted to make women unleash the boss within themselves,” he beamed.
This is only the beginning for Markland. He has plans to expand his literary art and fashion brand. “I do want to create a series of women empowerment books. Additionally, I want to collaborate with renowned designers and fashion magazines, to showcase my fashion side,” he explained.