Elite Features

  • December 9, 2021
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The Re-emergence of Sports in a Covid-19 World

The introduction of COVID-19 in our daily lives has made it necessary for us alter our social behaviour, replacing daps, high fives and fist bumps, with elbow touches and air hugs six feet apart. 

Multi-billion dollar industries were brought to their knees by a virus that was invisible to human eyes, but whose affects were felt by millions of people. The sports industry was on an indefinite time out, and it was at that point the world learned just how much we took it for granted.  

The National Basketball Association (NBA), National Hockey League (NHL), Major League Soccer (MLS), and Major League Baseball (MLB) as well as European Soccer Leagues such as the English Premier League (England), La Liga (Spain), Serie A (Italy) and Ligue 1 (France) all suspended activities due to the effect of the virus.   

Without sporting activities, a blanket of emptiness hovered over the weekends of many fans and supporters. However, if there is any good to be drawn from our time without sports, it is that we were able to develop a greater appreciation for the contribution of entertainment in our lives. 

Sports are often used as a conduit to learn valuable life lessons of perseverance and hard work, as well as an opportunity for families to bond. 

Now, sports are finally back, culminating in the Tokyo Olympics, a massive sporting event in scale that has charged not necessarily full speed ahead, but quite close to it, despite the challenges of COVID-19. This not only shows the resiliency of the sector, but it is also symbolic of a desperate return to some semblance of normalcy for people the world over.

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The Re-emergence of Sports in a Covid-19 World

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